News

Cincinnati.com | 06 november 2011

He holds the keys to buyers

BLUE ASH – Not so long ago, the Cincinnati Convention and Visitors Bureau wanted help in turning around potential visitors' negative opinions of the region.

Instead, the bureau discovered visitors didn't think poorly of Cincinnati - they just didn't think about the region at all.

That insight was delivered by marketing research firm R.L. Repass & Partners, which is quickly earning a reputation for unlocking the minds of consumers.

Soapbox Media | 01 november 2011

Innovation conference draws on local wisdom

As one of the world's most successful companies, Google allows its engineers to spend 20 percent of their time working on their own personal ideas.

But would that work for a small company in Cincinnati? Or would it be wasteful?

An upcoming innovation conference will help local business people find the best ways to promote new, fresh ideas in their company. While many people think innovation is a mysterious or even mystical talent, the presenters have a more concrete message.

PRWEB |13 October 2011

Americans Believe Best Days are in the Past, CNN Most Trusted News Source for Accurate Reporting

More than half of Americans believe the country's best days are in the past, 49% want less government regulation of businesses, and nearly 75% have confidence and trust in CNN to report the news accurately - more than any other news organization, according to a public opinion survey released today conducted by R.L. Repass & Partners, Inc., a Cincinnati research firm.

Cincinnati, OH – More than half of Americans believe the country’s best days were in the past, according to the results of the MindField Poll conducted by R.L. Repass & Partners, Inc. Fifty two percent of a national sample of respondents said America’s best days were in the past, while 28% said the country’s best days are in the future.

iprmeasure | 7 October 2011

GM: “Building Relationships One Car at a Time”

Portsmouth, NH – We just kicked off the official proceedings with an inspiring case study from GM. Plus for those in Portsmouth, we’ll have an opportunity to check out GM’s latest cars on the way to tonight’s Lobster Fest (the benefits of being in person!). For those who aren’t, here’s a recap of this morning’s highlights, thanks to Jackie Matthews from GM, Dan McGinn from TMG Strategies and Rex Repass of RL Repass & Partners:

Soapbox Media | 11 August 2011

Repass Employee Named President of The American Marketing Association – Cincinnati

Cincinnati, OH – The Cincinnati Chapter of the American Marketing Association (AMA) is a professional association that provides its members with unique opportunities to engage in the business community, connect with people and businesses they might not otherwise, and advance their marketing knowledge, skills, and career. Our members are dedicated to the advancement of the marketing industry. As president, I am responsible for overseeing the chapter's vision and operations to facilitate what is promised to its members.

I am also a client service director for one of Cincinnati's top 25 Marketing Research companies, R.L. Repass & Partners, Inc., a company that has always supported the AMA and its efforts to advance the marketing profession here in Cincinnati – where marketing was born and perfected.

Press Release | 26 August 2010

Repass Lobs iPad™ Technology at Western-Southern Tennis Tournament

Blue Ash, OH – R.L. Repass & Partners, Inc., served an innovative and cost-saving solution for area marketers at this month’s Western-Southern Master’s & Women’s Tennis Tournament.

The Repass team used the Apple® iPad™ as an intercept interviewing tool for collecting marketing insights and research data from visitors during the two-week tournament. As a result of the iPad’s novelty and mobility, Repass found tourney attendees more engaged and willing to provide insightful details about their lifestyles and product use. The iPad’s presence wowed visitors and enticed them to be more willing to participate in the survey. Repass also offered the opportunity for one lucky visitor to win a free iPad for his/her participation. In the end, Repass collected insights from approximately 1,000 consumers at a relatively low technology cost.

The Charleston Gazette | 8 December 2009

Women's Commission Survey: Kids, elders top concerns for W.Va. women

By Alison Knezevich, Staff Writer

Charleston, W.Va. – Women in West Virginia say caring for their children and aging relatives are among their biggest challenges, according to a survey released Monday.

About half of women say caring for elderly relatives has been a problem for them, according to the report released by the West Virginia Women's Commission at a Capitol news conference. Nearly a third say the cost of child care is a problem.

iStockAnalyst | 21 August 2009

Poll shows difference on environment: 61 percent say energy development should get priority

Charleston, W.Va. – West Virginians' priorities differ from the nation as a whole when it comes to development of energy supplies versus the environment, according to a new poll.

A lopsided majority of West Virginians - 61 percent - agreed that development of U.S. energy supplies such as oil, gas and coal should be given priority, even if the environment suffers to some extent. Only 49 percent of U.S. respondents agreed with that statement.

25 JUNE 2009

RL Repass and McMillion launch MindField™ poll omnibus survey

Cincinnati, OH – R.L. Repass & Partners, Inc. and McMillion Research, LLC are launching a joint venture online omnibus survey, according to Rex L. Repass, President/CEO.

"Our omnibus survey is being branded as the MindField™ Poll and will be conducted once per quarter. The first installment was launched this week," Repass said. MindField is the online platform and consumer panel of approximately 2,000,000 households in the United States developed and marketed jointly by McMillion Research and R.L. Repass & Partners.

Charleston Daily Mail | 26 February 2009

Business trio marks 30-year collaboration

By George Hohmann, Daily Mail Business Editor

Charleston, W.Va. – When Sandy McMillion interviewed for a job with Rex Repass 30 years ago, she was scared to death.

"He was working at Charles Ryan Associates, which had a little house at 1510 Kanawha Blvd.," she said. "He was working in the attic."

Repass, a former football star at Charleston High and Marshall University, remembers it well. "We had bees in the summer, bats in the winter," he said.

The Charleston Gazette | 23 April 2008

Bastress, Ketchum get top court race scores in Bar survey

By Lawrence Messina, The Associated Press

Supreme Court hopefuls Bob Bastress and Menis Ketchum fared best among West Virginia lawyers quizzed about the 2008 judicial candidates.

Chief Justice Elliott "Spike" Maynard received the lowest overall score in the Supreme Court field. He also elicited more responses than any other candidate in the survey.

More than 1,620 lawyers, about 35 percent of the West Virginia Bar's in-state membership, rated candidates for Supreme Court and circuit judge in the Bar's latest survey.

Business Courier of Cincinnati | 3 August 2007

Crisis not the time to get your first feel for firm's reputation

By Rex Repass

Benjamin Franklin once said, "Glass, china and reputation are easily cracked, and never well mended." In a global economy, corporate and brand reputation are as fragile today as glass and china in the late 1700s.

Companies that recover from cracked reputations and negative publicity are those that systematically measure the effects of a crisis on public opinion and manage their reputation through timely, forthright communications with the public, customers, other stakeholder groups and the media.

http://cincinnati.bizjournals.com/cincinnati/stories/2007/08/06/smallb3.html?surround=etf

25 April 2007

Women with cancer manage appearance concerns with help of
Look Good…Feel Better

Patient “Ambassadors” Share Stories of Fun, Transformation, and Practical Care

Washington, DC – The unique and very personal experiences of women finding their way through cancer diagnosis, treatment, and troubling appearance concerns will come to life in a new program - the Ambassador’s Corner - launched today by the cancer support program Look Good…Feel Better®. Developed to give patients that have attended a Look Good…Feel Better program (Look Good…Feel Better graduates) a voice and the opportunity to share their hardwon wisdom and experience with others just beginning a cancer journey, the Ambassador’s Corner and a supporting Blog, Pia’s Look Good…Feel Better Chronicles, will portray the story of 31-year old, two-time cancer survivor and Look Good…Feel Better Ambassador Pia Awal, and her experiences as a Look Good…Feel Better program correspondent.

The Charleston Gazette | 20 April 2007

Misperceptions hurt W. Va. rafting

By Phil Kabler

Would-be whitewater rafting tourists aren't coming to the New River Gorge because of misperceptions about the industry and the state, a study of focus groups in two nearby metro areas found.

Commissioned by whitewater outfitters with help from the West Virginia Division of Tourism, the study by R.L. Repass and Partners Inc. was looking at ways to offset a steady decline in the whitewater rafting industry.

Rex Repass told the state Tourism Commission on Thursday that the focus groups in Cincinnati and Fairfax, Va., revealed a variety of misperceptions among would-be tourists - including thinking that it is a long drive to the New River from those areas.

Convenience store news | 16 October 2006

Survey: Americans want alternative fuel and advanced vehicles

Arlington, Va. – The National Alternative Fuels Training Consortium (NAFTC), released results from a national survey of Americans that found most personally believe that developing alternative fuel sources for cars, trucks, SUVs and buses is very important to them. Results that were presented at NAFTC's Alternative Fuel Vehicle Odyssey 2006 outline that 55 percent would consider an alternative fuel/advanced technology car, truck or SUV in their next vehicle purchase; 16 percent of which would be very likely to purchase such a vehicle while 39 percent said it would be likely. Consumers most likely to purchase an alternative fuel or advanced technology vehicle are between the ages of 25 to 34 and 45 to 59.

WVU Today | 6 April 2006

WVU Journalism School looking to raise awareness about obesity

Study ranks obesity most serious health issue

A recent survey developed by West Virginia University P.I. Reed School of Journalism graduate students found that while most West Virginians agree that obesity is the most serious and preventable health issue facing them today, few are taking action to prevent the disease.

The students hope to use the results of the study to raise awareness about obesity, spur discussion, and possibly find long-range answers to the critical health issue.

http://wvutoday.wvu.edu/news/page/1099/