News
Cincinnati.com | 06 november 2011
He holds the keys to buyers
BLUE ASH – Not so long ago, the Cincinnati Convention and Visitors Bureau wanted help in turning around potential visitors' negative opinions of the region.
Instead, the bureau discovered visitors didn't think poorly of Cincinnati - they just didn't think about the region at all.
That insight was delivered by marketing research firm R.L. Repass & Partners, which is quickly earning a reputation for unlocking the minds of consumers.
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Soapbox Media | 01 november 2011
Innovation conference draws on local wisdom
As one of the world's most successful companies, Google allows its engineers to spend 20 percent of their time working on their own personal ideas.
But would that work for a small company in Cincinnati? Or would it be wasteful?
An upcoming innovation conference will help local business people find the best ways to promote new, fresh ideas in their company. While many people think innovation is a mysterious or even mystical talent, the presenters have a more concrete message.
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PRWEB |13 October 2011
Americans Believe Best Days are in the Past, CNN Most Trusted News Source for Accurate Reporting
More than half of Americans believe the country's best days are in the past, 49% want less government regulation of businesses, and nearly 75% have confidence and trust in CNN to report the news accurately - more than any other news organization, according to a public opinion survey released today conducted by R.L. Repass & Partners, Inc., a Cincinnati research firm.
Cincinnati, OH – More than half of Americans believe the country’s best days were in the past, according to the results of the MindField Poll conducted by R.L. Repass & Partners, Inc. Fifty two percent of a national sample of respondents said America’s best days were in the past, while 28% said the country’s best days are in the future.
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iprmeasure | 7 October 2011
GM: “Building Relationships One Car at a Time”
Portsmouth, NH – We just kicked off the official proceedings with an inspiring case study from GM. Plus for those in Portsmouth, we’ll have an opportunity to check out GM’s latest cars on the way to tonight’s Lobster Fest (the benefits of being in person!). For those who aren’t, here’s a recap of this morning’s highlights, thanks to Jackie Matthews from GM, Dan McGinn from TMG Strategies and Rex Repass of RL Repass & Partners:
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Soapbox Media | 11 August 2011
Repass Employee Named President of The American Marketing Association – Cincinnati
Cincinnati, OH – The Cincinnati Chapter of the American Marketing Association (AMA) is a
professional association that provides its members with unique opportunities to
engage in the business community, connect with people and businesses they might
not otherwise, and advance their marketing knowledge, skills, and career. Our
members are dedicated to the advancement of the marketing industry. As
president, I am responsible for overseeing the chapter's vision and operations
to facilitate what is promised to its members.
I am also a client
service director for one of Cincinnati's top 25 Marketing Research companies,
R.L. Repass & Partners, Inc., a company that has always supported the AMA
and its efforts to advance the marketing profession here in Cincinnati – where
marketing was born and perfected.
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Press Release |
26 August 2010
Repass Lobs iPad™ Technology at Western-Southern Tennis Tournament
Blue Ash, OH – R.L. Repass & Partners, Inc., served an innovative and
cost-saving solution for area marketers at this month’s
Western-Southern Master’s & Women’s Tennis Tournament.
The
Repass team used the Apple® iPad™ as an intercept interviewing tool for
collecting marketing insights and research data from visitors during
the two-week tournament. As a result of the iPad’s novelty and
mobility, Repass found tourney attendees more engaged and willing to
provide insightful details about their lifestyles and product use. The
iPad’s presence wowed visitors and enticed them to be more willing to
participate in the survey. Repass also offered the opportunity for one
lucky visitor to win a free iPad for his/her participation. In the end,
Repass collected insights from approximately 1,000 consumers at a
relatively low technology cost.
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The Charleston Gazette |
8 December 2009
Women's Commission Survey: Kids, elders top concerns for W.Va. women
By Alison Knezevich, Staff Writer
Charleston, W.Va. – Women in West Virginia say caring for their children and aging
relatives are among their biggest challenges, according to a survey
released Monday.
About half of women say caring for elderly relatives has been a problem for them, according to the report released by the West Virginia Women's Commission at a Capitol news conference. Nearly a third say the cost of child care is a problem.
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iStockAnalyst |
21 August 2009
Poll shows difference on environment: 61 percent say energy development should get priority
Charleston, W.Va. – West Virginians' priorities differ from the nation as a whole when it
comes to development of energy supplies versus the environment,
according to a new poll.
A lopsided majority of
West Virginians - 61 percent - agreed that development of U.S. energy
supplies such as oil, gas and coal should be given priority, even if
the environment suffers to some extent. Only 49 percent of U.S.
respondents agreed with that statement.
Read More
25 JUNE 2009
RL Repass and McMillion launch MindField™ poll omnibus survey
Cincinnati, OH – R.L. Repass & Partners, Inc. and McMillion Research, LLC are
launching a joint venture online omnibus survey, according to Rex L.
Repass, President/CEO.
"Our omnibus survey is
being branded as the MindField™ Poll and will be conducted once per
quarter. The first installment was launched this week," Repass said.
MindField is the online platform and consumer panel of approximately
2,000,000 households in the United States developed and marketed
jointly by McMillion Research and R.L. Repass & Partners.
Read More
Charleston Daily Mail |
26 February 2009
Business trio marks 30-year collaboration
By George Hohmann, Daily Mail Business Editor
Charleston, W.Va. – When Sandy McMillion interviewed for a job with Rex Repass 30 years ago, she was scared to death.
"He
was working at Charles Ryan Associates, which had a little house at
1510 Kanawha Blvd.," she said. "He was working in the attic."
Repass,
a former football star at Charleston High and Marshall University,
remembers it well. "We had bees in the summer, bats in the winter," he
said.
Read More
The Charleston Gazette |
23 April 2008
Bastress, Ketchum get top court race scores in Bar survey
By Lawrence Messina, The Associated Press
Supreme Court hopefuls Bob Bastress and Menis Ketchum fared
best among West Virginia lawyers quizzed about the 2008 judicial
candidates.
Chief Justice Elliott "Spike" Maynard received the lowest
overall score in the Supreme Court field. He also elicited more
responses than any other candidate in the survey.
More than 1,620 lawyers, about 35 percent of the West Virginia
Bar's in-state membership, rated candidates for Supreme Court
and circuit judge in the Bar's latest survey.
Read More
Business Courier of Cincinnati | 3 August 2007
Crisis not the time to get your first feel for firm's reputation
By Rex Repass
Benjamin Franklin once said, "Glass, china and reputation
are easily cracked, and never well mended." In a global
economy, corporate and brand reputation are as fragile today
as glass and china in the late 1700s.
Companies that recover from cracked reputations and negative
publicity are those that systematically measure the effects of
a crisis on public opinion and manage their reputation through
timely, forthright communications with the public, customers,
other stakeholder groups and the media.
Read More:
http://cincinnati.bizjournals.com/cincinnati/stories/2007/08/06/smallb3.html?surround=etf
25 April 2007
Women with cancer manage appearance concerns with help of
Look
Good…Feel Better
Patient “Ambassadors” Share Stories of Fun, Transformation,
and Practical Care
Washington, DC – The unique and very
personal experiences of women finding their way through cancer
diagnosis, treatment, and troubling appearance concerns will
come to life in a new program - the Ambassador’s Corner -
launched today by the cancer support program Look
Good…Feel Better®. Developed to give patients
that have attended a Look Good…Feel
Better program (Look
Good…Feel Better graduates) a voice and the opportunity
to share their hardwon wisdom and experience with others just beginning
a cancer journey, the Ambassador’s Corner and a supporting
Blog, Pia’s Look Good…Feel Better Chronicles, will
portray the story of 31-year old, two-time cancer survivor and Look Good…Feel Better Ambassador Pia Awal, and her experiences
as a Look Good…Feel Better program correspondent.
Read More
The Charleston Gazette |
20 April 2007
Misperceptions hurt W. Va. rafting
By Phil Kabler
Would-be whitewater rafting tourists aren't coming to the New
River Gorge because of misperceptions about the industry and
the state, a study of focus groups in two nearby metro areas
found.
Commissioned by whitewater outfitters with help from the
West Virginia Division of Tourism, the study by R.L. Repass and
Partners Inc. was looking at ways to offset a steady decline
in the whitewater rafting industry.
Rex Repass told the
state Tourism Commission on Thursday that the focus groups in
Cincinnati and Fairfax, Va., revealed a variety of misperceptions
among would-be tourists - including thinking that it is a long
drive to the New River from those areas.
Read More
Convenience store news | 16
October 2006
Survey: Americans want alternative fuel and advanced vehicles
Arlington, Va. – The National Alternative Fuels
Training Consortium (NAFTC), released results from a national
survey of Americans that found most personally believe that developing
alternative fuel sources for cars, trucks, SUVs and buses is
very important to them. Results that were presented at NAFTC's
Alternative Fuel Vehicle Odyssey 2006 outline that 55 percent
would consider an alternative fuel/advanced technology car, truck
or SUV in their next vehicle purchase; 16 percent of which would
be very likely to purchase such a vehicle while 39 percent said
it would be likely. Consumers most likely to purchase an alternative
fuel or advanced technology vehicle are between the ages of 25
to 34 and 45 to 59.
Read More
WVU Today | 6 April 2006
WVU Journalism School looking to raise awareness about obesity
Study ranks obesity most serious health issue
A recent survey developed by West Virginia University P.I. Reed
School of Journalism graduate students found that while most
West Virginians agree that obesity is the most serious and preventable
health issue facing them today, few are taking action to prevent
the disease.
The students hope to use the results of the study to raise awareness
about obesity, spur discussion, and possibly find long-range
answers to the critical health issue.
Read More:
http://wvutoday.wvu.edu/news/page/1099/ |