News

26 june 2009

RL Repass and McMillion Launch MindField™ Poll Omnibus Survey

Cincinnati, OH –R.L. Repass & Partners, Inc. and McMillion Research, LLC are launching a joint venture online omnibus survey, according to Rex L. Repass, President/CEO.

"Our omnibus survey is being branded as the MindField™ Poll and will be conducted once per quarter. The first installment was launched this week," Repass said. MindField is the online platform and consumer panel of approximately 2,000,000 households in the United States developed and marketed jointly by McMillion Research and R.L. Repass & Partners.

"An omnibus survey is a method of quantitative market/opinion research where data on a wide variety of topics is collected during the same interview process," Repass said. "Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent."

"The advantages to the client are cost and timing. Data collection, sampling, and tabulation are shared by several clients and it takes less time to conduct the research because interviewing is ongoing," Repass added. "Depending on the nature of the question and analysis required, the cost will range from $500 to $1,000 per question."

Repass said that the quarterly MindField Poll will include a national representative sample of 800 respondents and over quota segments based on client needs.

McMillion Research, LLC is a data collection and internet panel company headquartered in Charleston, W.Va. R.L. Repass & Partners, Inc. has offices in Cincinnati, Ohio and Charleston, W.Va. and is a survey research design, analysis and consulting company. The McMillion and Repass firms have an exclusive marketing and operating agreement.

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