Marketing Research

At R.L. Repass & Partners, we work with clients who value our 20+ years of experience in research design and execution, and our insight into marketing, communications and brand strategy development. We are experienced in both qualitative and quantitative methods including focus groups, baseline and tracking research, perceptual mapping, segmentation analysis, conjoint studies, and brand strength and equity measures.

Our capabilities in Marketing Research include:

• Brand Assessments
• Segmentation & Micro Targeting
• Service & Product Optimization
• New Product Development
• Usage & Attitude
• Advertising Research
• Satisfaction Surveys
• Ethnographic Research

Opinion Research

Strategic Counsel

MindField™ Online Panels

Computer Assisted Telephone Interviewing

Capabilities